AI Insights · Timothy · January 2025
Top 5 Consumer Finance Apps on iOS in Guatemala, Q4 2024
Explore the performance trends of the top consumer finance apps in Guatemala for Q4 2024, focusing on downloads and active users.
In the fourth quarter of 2024, the top consumer finance applications on iOS in Guatemala showed varied performance trends. Here's a detailed look at their metrics based on Sensor Tower data.
BANRURAL maintained a steady presence with weekly downloads fluctuating between 1.8K and 2.1K. The app saw a peak in weekly active users reaching around 157K in early December, despite some fluctuations throughout the quarter.
Bi en Línea had consistent weekly downloads, ranging from 1.4K to 1.7K, and experienced a slight increase in active users towards the end of the quarter, peaking at approximately 128K.
Código Banrural showed a significant spike in downloads, notably reaching over 3.1K in mid-November. However, it settled to an average of around 800 downloads per week by December.
Banca Móvil BAC saw a steady download rate with weekly figures hovering around 1K. The app's active users showed a decline early in the quarter but stabilized to approximately 62K by the end of December.
Lastly, Banco Promerica Guatemala maintained a consistent download rate, ranging from 770 to 1K weekly downloads.
These insights underline the dynamic nature of the consumer finance app market in Guatemala. For more detailed analytics and insights, visit Sensor Tower.
